Monday, December 3, 2007

Rosie the riveter as CalPERS

This was a cover illustration I did this past Summer for Directorship Magazine. The concept was to show the strength in numbers with proxy statements of a very large California retirement System known as CalPERS. So they had the initial idea of using the well known image of Rosie the Riveter by illustrator J. Howard Miller's "We Can Do It!" - Many women first found economic strength in World War II-era manufacturing jobs.

So my idea was to show a similar image but with the proxies in her fisted hand. Which appropriately covered her face so that showed very little identity with a particular person or race. She needed to represent every person.

Rosie As CalPERS

My intern at the time was gracious enough to pose for the reference shots and she did surprisingly well. The painting was done 90% as an acrylic painting. The type and logo was added in Photoshop.

They loved it show much for the cover they asked for 2
giclée prints of it to give as gifts to the leaders of CalPERS.

In the last month I did these two illustrations for the same client. The first one is typical of my style and what people usually contract me to do. They were very happy with the end result and so they wanted me to do another with the same on time and on budget customer service, but in a different style. The comic book hero one was something very different for me. I have had a true appreciation for comic book artists', but even more so now.

Credit Score Confusion for Mortgage Technology Magazine.

Mortgage Protector for Broker Magazine.