Friday, September 14, 2007

Press Release for the end of Summer

In June Jay was interviewed on the AM 1620 Radio Sandy Springs in GA on a show called Following Your Passions. In August Jay was featured in the international e-zine NewWebPick which has over 3,000,000 readers. Also, in August Jay has signed up with a German Art Representative dieKleinert which is forming a new USA representation. While teaching classes at SCAD-Atlanta over the summer Jay has done numerous freelance projects ranging from program cover art for the Breeders' Cup horse race (seen here), and marketing illustrations for Atlanta Gas Light, Shaw Carpet, Porsche and directly working with Kenrico, a Japanese health product company, creating a map the the Japan town of Shizuoka. In October Jay will be receive a special award from his alma-mater, LaGrange College. In a ceremony at homecoming he will be included on the Wall of Outstanding Alumni.

Friday, September 7, 2007

Porsche Is Recycling Now...

...due to the ever important Professor Greenleaf posters created by yours truly. Here is a quick process of what the Porsche saw.

They first gave a very specific description of the Green Squad. You don't have to read all this, but it explains the image below.
Here's what I'm thinking - perhaps we could come up with some sort of an illustrated green mascot who bears the Porsche crest (attached). Maybe the mascot is a friendly-looking green tree with a face and limbs with hands/ fingers -- one of them pointing toward the reader. Perhaps the crest can be on its trunk. One the tree idea -- actually make them a group of three trees -- the tallest in the middle. Make it recognizable that the middle and left one are guys and the one on the right is a woman -- maybe its the way her treetop/branches is styled. In addition to the Porsche crest on their trunks (like a badge on a shirt), put: Porsche Green Squad. Perhaps you even put a green shirt on them with those words -- I don't know. You could also make the one on the left wear glasses, if you like. Have them all pointing to the reader. For the green squad, let's put them on shirts that say Porsche Green Squad with the crest underneath it like a badge. And again, a woman on the right, tallest guy in the middle and another guy maybe with spiked hair/branches or hair/branches in twists, wearing black glasses on the left. This would give them each a personality. Be sure not to put like red lips or anything like that on the woman...not that you would. In both scenarios, mascots are pointing to the reader.

This was way to complicated and too much like Treebeard in my opinion. They scratched this idea and went with this other idea they had.

Professor Greenleaf
Another idea is to make the mascot a green leaf -- a bigger version of the one you have at the top of the poster. Give him a face, as well as legs/feet/arms/hands -- and of course one hand pointing toward the reader. His one concern is making sure the names mascot is stated within the logo so that additional text is not needed. So for the leaf -- perhaps you can give him a suit coat that has the Porsche crest eblem on his top right pocket and put a hat on him that says Professor Greenleaf...and maybe have him pointing with a stick that usually denotes a professor. For the green leaf, in addition to the crest, please have him wear glasses and put his name -- Professor Greenleaf somewhere.

First Sketch

Second sketch with revisions. Mechanical engineer outfit.

Final art created in Photoshop with revisions.
Slimmer leaf, lab coat, no logo on coat, and his right hand pointing.

Prof. Greenleaf telling it to the people of Porsche.

Makes you want to choose green doesn't it!
Thanks Professor Greenleaf!

Whole process from first call to final delivery was 7 days.

Atlanta Gas Light Weather Forecast

Right after I finished the first job for AGL they wanted me to do another. This time for postcard for the Metro Atlanta area. They wanted a generic TV screen showing a 5 day forecast of 100% thunderstorms. Quite simple when you think about it, but when you actually do it there is a lot of design decisions to be made. I loosely based it on the Weather Channel screen with some significant changes. This was 80% done in Adobe Illustrator, the 20% was the clouds and distorting the flat screen elements in Photoshop to fit the screen in perspective. They wanted it cropped on the top to make the screen as large as possible on the postcard. I completed the whole screen if needed in the future. The whole process took about 1.5 days of work and 8 days of waiting for the clients response.

Saturday, September 1, 2007

3-D Gas Condo

I wanted to show you an illustration I did for Atlanta Gas Light back at the end of July. It was for brochure mailer to architects and residential builders showcasing that Atlanta Gas Light now has the technology to install gas lines in high rise condos and apartments. They wanted tri-fold brochure that would fold to a 3-D building shape that would be mailed out in clear acrylic box instead of flat boring brochure. Once I get a sample I'll post a picture. This is the art I gave them flat with measurements and a 1/8 inch bleed all around. It was completely done in Illustrator. The clouds/window reflections were done with the gradient mesh tool.